Online fashion retailer co-founded by actress Kate Hudson, Fabletics is beginning to open up physical stores across the country in major shopping areas. Some examples of where Fabletics has recently opened up stores include the Mall Of America in Bloomington, Minnesota, the Southpark Mall in Charlotte, North Carolina and the Cherry Creek Shopping Center in Denver, Colorado.
Executives at Fabletics say that the selection of store locations is based on a number of criteria. This includes the number of traffic or visitors to the mall, demographics and the number of online sales in a region. The logic is that existing online customers will be likely to go towards a physical location and try out new outfits and shop there in addition to shopping online.
Fabletics believes that the opening of physical store locations across the country will help it expand and boost sales. There is a trend now, where customers want the ability to both purchase merchandise online and in store. At Fabletics stores, customers can get a feel for the fabrics and try on outfits. They can then select from a much larger assortment of colors and styles from the online website at fabletics.com.
Retail president Greg Thogmartin of Fabletics says that the opening of Fabletics Stores has actually boosted business online. While he didn’t clarify the number, he did say that online sales have increased. Store employees at Fabletics will also try to get customers to sign up for VIP memberships when they shop at a Fabletics store.
Fabletics has a VIP subscription based model. VIP members get exclusive deals and offers that are customized based on their size, interests and preferences. A VIP member at Fabletics costs $39.95 per month. The charge is a credit that can be used to purchase any Fabletics gear in store or on the web. Credits will roll over from month to month and do not expire.
Fabletics is a clothing retailer that focuses on active wear for young women. You will see many shorts, tank tops, yoga pants and spandex for sale. The company has recently expanded into accessories as well such as some jewelry and handbags for example. A small men’s department has been opened up as well. Men’s clothing is even sold in some store locations now. According to the company, about 100 stores are being planned to open with the next couple of years.
The inventory at each store is expected to change every month. This is because Fabletics, which is based out of El Segunda, California releases new styles and outfits every month. Not a luxury brand, Fabletics instead offers low cost, yet high quality activewear and casual sports wear to women and now men at a middle price range. See: https://twitter.com/fabletics?lang=en